Arriving as a part of the Nike c/o Virgil Abloh “Athlete in Progress” collection, saluting the “unbreakable confidence held by runners.” For the collection, Abloh has tapped into Nike’s ever-growing heritage in track and field, balancing performance product with post-run apparel and footwear in an effort to break boundaries. “I started talking with Nike about this women’s running project last summer and at the time, I was very much inspired by the aesthetic and style of track and field athletes. As a result, I invited some of Nike’s elite track and field champions to participate in my SS19 Off-White runway show as the natural forerunner to developing and showcasing the collection,” said the designer about the collaboration, referencing the collection that debuted at his show in Parislast September.
For the campaign, Nike and Virgil Abloh has tapped 800-meter champion Caster Semenyato reveal the new shoe.
